International Business

Now there’s an International Business text that truly goes beyond a US-centered perspective to take into consideration the business realities in other countries and their unique perspectives, highlighting the role of culture in international business and illustrating how its impacts as well as that of political, legal and social institutions permeates all business functions and processes. Oded Shenkar and Yadong Luo’s INTERNATIONAL BUSINESS offers a highly integrated and action-focused approach to the field that helps students make explicit connections across concepts and functions, develop the skill they need to address various IB issues and problems, and most importantly, broaden their understanding of the global business environment and its repercussions for executives. International Trade Theory and Application Foreign Direct Investment-Theory and Application The Multinational Enterprise Country Competitiveness The Cultural Environment The Political and Legal Environment International Economic and Institutions The International Monetary System and the Financial Markets International Entry Strategies Organizing and Structuring Global Operations Building and Managing Global Strategic Alliances (GSAs) Managing Global Research and Development (R&D) Financial Management for Global Operations International Accounting for Global Operations Global Marketing and Supply Chain Global Human Resources Management Global Internet and E-Commerce Ethics and Corruption in the Global Marketplace