Statistics For Business & Marketing Research

This book is primarily intended for BBA, MBA, and MCom students for their courses in Business Statistics/Statistics for Management. Students of BSc (Statistics) will also find this book useful as a ready source of reference. It discusses the fundamental concepts with illustrative examples and applications to various business problems. The book covers all the essential topics of statistics such as frequency distribution and graphical representation, measures of central tendency and dispersion, moments, skewness and kurtosis, probability theory, random variables, probability distributions, correlation and regression. KEY FEATURES : Provides sound theoretical knowledge underlying different statistical techniques. Explains topics with practical examples to help students understand the relevance of the subject in solving business problems. Presents the relevant proofs of theorems and formulae to establish how such rules came into existence. Gives an extended list of worked-out problems to enable students to understand how the statistical techniques can be applied to business related issues. Lists a host of unsolved problems at the end of each chapter to help students test their understanding of the subject.